Perceptions of price (un)fairness in a channel context
Mark Ratchford
| Year of publication: |
2014
|
|---|---|
| Authors: | Ratchford, Mark |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 4, p. 343-353
|
| Subject: | Price fairness | Channels | Price level changes | Market prices | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Gerechtigkeit | Justice | Vertriebsweg | Distribution channel | Preisniveau | Price level | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010439201