Perceptions of product placement practice across Australian and US practitioners
| Year of publication: |
2008
|
|---|---|
| Authors: | Craig-Lees, Margaret ; Scott, Jane ; Wong, Remiko |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 26.2008, 4-5, p. 521-538
|