Perceptions of Sustainability vs. Quality Features – An Experimental Study on Young Consumers' Quality Perceptions of Foods and Beverages

This study explores young consumers' perceptions of ecological and social sustainability features in comparison to common quality features for foods and beverages. Two online experiments demonstrate that sustainability features – in contrast to common quality features – lead to higher perceived quality and purchase intention of associated products.

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Year of publication:	2023
Authors:	Walter, Goetz ; Leser, Selina ; Ottmann, Hannes ; Hartmann, Kim
Published in:	Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 40.2023, 2, p. 36-42
Publisher:	St.Gallen : Thexis Verlag

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	hdl:10419/283918 [Handle] RePEc:zbw:hsgmrs:283918 [RePEc]
Source:	EconStor

Persistent link: https://www.econbiz.de/10014479658