Perceptual and behavioural dimensions : measuring brand equity consumer based
Paula Rodrigues (Management Department, Lusiada University, Porto, Portugal), and Francisco Vitorino Martins (Faculty of Economics, University of Porto, Porto, Portugal)
| Year of publication: |
2016
|
|---|---|
| Authors: | Rodrigues, Paula ; Martins, Francisco Vitorino |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 20.2016, 4, p. 507-519
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| Subject: | Brand equity | Entrepreneurial management | Consumer behaviour | Portugal | Structural equations modelling | Konsumentenverhalten | Markenimage | Brand image | Strukturgleichungsmodell | Structural equation model | Messung | Measurement | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-03-2016-0019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011551784