Perceptual variations of brand images and usage pattern across different demographic segments in mobile handset market
Gemini V. Joy
| Year of publication: |
2009
|
|---|---|
| Authors: | Joy, Gemini V. |
| Published in: |
Brand research : [an outcome of the second International Conference on Brand Management]. - New Delhi : Macmillan Publ. India, ISBN 0-230-32870-9. - 2009, p. 154-172
|
| Subject: | Mobiltelefon | Mobile phone | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Regressionsanalyse | Regression analysis | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009623336