Performance effects of internal market orientation and pricing capability : the moderating role of firm innovativeness
Piyush Ranjan, Jogendra Kumar Nayak
| Year of publication: |
2024
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| Authors: | Ranjan, Piyush ; Nayak, Jogendra Kumar |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 32.2024, 2, p. 126-138
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| Subject: | orientation | innovativeness | performance | pricing | resource | Innovation | Ressourcenorientierter Ansatz | Resource-based view | Unternehmenserfolg | Firm performance | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Performance-Messung | Performance measurement |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14413582231155644 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014631680