Performance Excellence in Marketing, Sales and Pricing : Leveraging Change, Lean and Innovation Management

Chapter 1: Marketing, Sales and Pricing: Introduction -- Chapter 2: Marketing Management as Part of the Corporate Strategy -- Chapter 3: Marketing Concepts -- Chapter 4: B2B and B2C Marketing -- Chapter 5: Sales Management -- Chapter 6: Economic Pricing, 3C-Pricing and Cost-Estimation Concepts -- Chapter 7: Value-based and Cost based Pricing Concepts -- Chapter 8: Service Marketing and Service Sales Management -- Chapter 9: Marketing-Mix -- Chapter 10: Market Segmentation, Targeting, Differentiation and Positioning -- Chapter 11: Direct and Indirect Marketing, Sales Promotion, and Public Relations -- Chapter 12: Selling Concepts -- Chapter 13: Pricing Strategies and Discount Policy -- Chapter 14: Sales Channels and Sales Partners -- Chapter 15: Innovation Management and New Product Launches -- Chapter 16: International Marketing and Sales -- Chapter 17: Market Research -- Chapter 18: Supply Chain Management and Distribution Channels -- Chapter 19: Promotion and Advertising Strategies -- Chapter 20: Lean Management and Pull as Part of the Marketing Strategy -- Chapter 21: Change Management for Marketing and Sales Activities -- Chapter 22: Artificial Intelligence (AI) and Cyber Tools in Marketing and Sales -- Chapter 23: Sales Management Negotiations -- Chapter 24: Outlook 2030 for Marketing and Sales.