Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology
| Year of publication: |
2010
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|---|---|
| Authors: | Rapp, Adam ; Trainor, Kevin J. ; Agnihotri, Raj |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 63.2010, 11, p. 1229-1237
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