Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology
| Year of publication: |
2012
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|---|---|
| Authors: | Rapp, Adam ; Trainor, Kevin J ; Agnihotri, Raj |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 52.2012, 3, p. 217-221
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