Performance implications of marketing exploitation and exploration : moderating role of supplier collaboration
Hillbun (Dixon) Ho; Ruichang Lu
| Year of publication: |
2015
|
|---|---|
| Authors: | Ho, Hillbun ; Lu, Ruichang |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 5, p. 1026-1034
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| Subject: | Supplier collaboration | Ambidexterity | Marketing exploitation | Marketing exploration | Lieferantenmanagement | Supplier relationship management | Organisationale Ambidextrie | Ambidextrous organization | Innovationsmanagement | Innovation management | Unternehmenskooperation | Inter-firm cooperation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010517115