Performance Implications of Online Entry Timing by Store-Based Retailers: A Longitudinal Investigation
| Year of publication: |
2009
|
|---|---|
| Authors: | Pentina, Iryna ; Pelton, Lou E. ; Hasty, Ronald W. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 85.2009, 2, p. 177-194
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