Performance implications of the direct and moderating effects of centralization and formalization on customer orientation/ Seigyoung Auh; Bulent Menguc
| Year of publication: |
2007
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|---|---|
| Authors: | Auh, Seigyoung ; Menguc, Bulent |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 8, p. 1022-1034
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| Subject: | Industrieproduktion | Industrial production | Beziehungsmarketing | Relationship marketing | Kontrolltheorie | Control theory | Performance-Messung | Performance measurement | Schätzung | Estimation | Befragung | Interview | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003555790