Performance Measurement für Customer Relationship Management : Controlling des IKT-basierten Kundenbeziehungsmanagements

Christoph Auer. Mit einem Geleitw. von ...

Year of publication:	2004 ; 1. Aufl.
Authors:	Auer, Christoph
Publisher:	Wiesbaden : Deutscher Universitäts-Verlag
Subject:	Beziehungsmarketing \| Relationship marketing \| IT-gestütztes Marketing \| Computer-assisted marketing \| Controlling \| Management control \| Betriebliche Kennzahl \| Financial ratio \| Schätzung \| Estimation \| Dienstleistungsqualität \| Service quality \| Österreich \| Austria \| Kundenmanagement \| Erfolgsanalyse
Description of contents:	Table of Contents [gbv.de]

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