Performance measurement : the case of a theme park
Year of publication: |
2011
|
---|---|
Authors: | Yavas, Ugur |
Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 902865-1. - Vol. 36.2011, 2, p. 89-95
|
Subject: | Freizeitwirtschaft | Leisure industries | Performance-Messung | Performance measurement | Konsumentenverhalten | Consumer behaviour |
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