Perils of Using OLS to Estimate Multimedia Communications Effects
| Year of publication: |
2007
|
|---|---|
| Authors: | Naik, Prasad A. ; Schultz, Don E. ; Srinivasan, Shuba |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 47.2007, 3, p. 257-269
|