Personal and social usage : the origins of active customers and ways to keep them engaged
Clarence Lee, Elie Ofek, Thomas J. Steenburgh
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Lee, Clarence ; Ofek, Elie ; Steenburgh, Thomas J. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 64.2018, 6, p. 2473-2495
|
| Subject: | customer engagement | adoption routes | hidden Markov models | search | word of mouth | digital marketing | Bayesian estimation | social influence | web services | social apps | Virales Marketing | Viral marketing | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markov-Kette | Markov chain | Digitale Dienste | Web-based service | Mobile Anwendung | Mobile application | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2017.2754 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011878929