Personal characteristics as moderators of the relationship between customer satisfaction and loyalty : an empirical analysis
Homburg, Ch. ; Giering, A.
| Year of publication: |
1999
|
|---|---|
| Authors: | Homburg, Christian ; Giering, Annette |
| Publisher: |
Mannheim : IMU |
| Subject: | Kundentreue | Verbraucherzufriedenheit |
| Extent: | 32 Bl. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-89333-213-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004817979