Personal level antecedents of eWOM and purchase intention, on social networking sites
Abdullah Alhidari (University of North Texas, USA), Pramod Iyer (University of North Texas, USA), Audhesh Paswan (University of North Texas, USA)
| Year of publication: |
2015
|
|---|---|
| Authors: | Alhidari, Abdullah ; Iyer, Pramod ; Paswan, Audhesh |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 14.2015, 2, p. 107-125
|
| Subject: | Social networking sites (SNS) | eWOM | Facebook | Risk | SEM | Purchase intention | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011411096