Personal values and market segmentation : applying the value construct
Robert E. Pitts and Arch G. Woodside
| Year of publication: |
1984
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| Authors: | Pitts, Robert E. ; Woodside, Arch G. |
| Published in: |
Personal values and consumer psychology. - Lexington, Mass. [u.a.] : Lexington Books, ISBN 0-669-09807-8. - 1984, p. 55-67
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| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002652398