Personal Video Messaging.

Cover -- Title Page -- Copyright -- Dedication -- Contents -- Acknowledgments -- About the Authors -- Ethan Beute -- Stephen Pacinelli -- Introduction -- Part 1 Why It's Time to Rehumanize Your Business -- Chapter 1 The New Way to Communicate, Connect, and Convert -- A Simple Video Makes a Big Difference -- Video for Relationships, Not Just for Marketing -- It's Like We've Already Met -- Video Makes You More Familiar and Approachable -- The Numbers: Video Email versus Traditional Email -- The Stats, Claims, and Hype to Ignore -- The One Question to Ask Yourself -- Chapter 2 Email: The Indispensable, Broken Tool -- "You've Got Mail" -- Alternatives to Email -- The Indispensable Tool -- The Problem of (Over)crafting Your Emails -- So, Emojis? -- Repairing Email -- Chapter 3 Video: The Personal, Rehumanizing Tool -- Relationships Are the Whole Point -- Millennia of Human Brain Training -- Our Faces Speak the Same Language -- The Eyes Have It -- Talking With Your Hands -- The Warmth of Your Smile -- Outsmarting Our Mental Shortcuts -- Chapter 4 Six Signs This New Approach Is for You and Your Business -- Sign 1: You Teach, Train, Sell, or Serve -- Sign 2: You Drive Opportunities Toward Face-to-Face Meetings -- Sign 3: You Want to Improve Customer Experience -- Sign 4: You Risk Disintermediation by Web Apps, Tools, and Automations -- Sign 5: You Benefit From Word of Mouth -- Sign 6: You Win More Opportunities Face to Face -- Six Signs That You Need Personal Video -- Part 2 When to Rehumanize with Video -- Chapter 5 Nine Stories of Sales Acceleration and Better Customer Experience -- Author Dan Pink and Professor Dan Smith -- The Most Important Sound in Any Language -- Leadership, Video, and the Handwritten Note -- Appreciation You Can Feel -- More Sales Replies and Fewer Support Replies -- Even More Success in Customer Success.