Personalisation as a strategy for reversing traditional banks' market share erosion in primary financial relationships and how to get started
Katie Pagenkopf
| Year of publication: |
2023
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|---|---|
| Authors: | Pagenkopf, Katie |
| Published in: |
Journal of digital banking. - London : Henry Stewart Publications, ISSN 2397-060X, ZDB-ID 2886351-3. - Vol. 8.2023/2024, 3, p. 275-285
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| Subject: | customer experience | customer mindsets | personalisation | primary financial relationship | qualitative research | Beziehungsmarketing | Relationship marketing | Bank | Marktanteil | Market share |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014508035