Personalisierung im B2B-Werkzeughandel: Entwicklung neuer Funktionen für den E-Shop von Brütsch/Rüegger Tools

Uwe Leimstoll; Adrian Alioski. Fachhochschule Nordwestschweiz, Hochschule für Wirtschaft

Year of publication:	2008
Authors:	Leimstoll, Uwe ; Alioski, Adrian
Publisher:	Olten : FHNW
Subject:	Electronic Commerce \| E-commerce \| Beziehungsmarketing \| Relationship marketing \| Mensch-Maschine-System \| Human-machine system \| Direktmarketing \| Direct marketing \| Digitale Plattform \| Digital platform \| Einzelhandel \| Retail trade \| Werkzeug \| Tools
Description of contents:	Description [fhnw.ch] ; Description [fhnw.ch]

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