Personality and fashion consumption : a conceptual framework in the Indian context
Rashmita Saran, Subhadip Roy and Raj Sethuraman
| Year of publication: |
2016
|
|---|---|
| Authors: | Saran, Rashmita ; Roy, Subhadip ; Sethuraman, Raj |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 20.2016, 2, p. 157-176
|
| Subject: | India | Structural equation modelling | Fashion shopping | Empirical study | Emotions | Consumer personality | Indien | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Emotion | Persönlichkeitspsychologie | Personality psychology | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-04-2015-0032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011575483