Personality not included : why companies lose their authenticity and how great brands get it back
by Rohit Bhargava
| Year of publication: |
2008
|
|---|---|
| Authors: | Bhargava, Rohit |
| Publisher: |
New York : McGraw-Hill Professional |
| Subject: | Unternehmen | Authentizität | Marke | Branding (Marketing) | Authenticity (Philosophy) |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 300 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-154521-2 ; 978-0-07-154521-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004908093