Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
Olli Tyrväinen, Heikki Karjaluoto, Hannu Saarijärvi
| Year of publication: |
2020
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|---|---|
| Authors: | Tyrväinen, Olli ; Karjaluoto, Heikki ; Saarijärvi, Hannu |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 57.2020, p. 1-10
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| Subject: | Retail | Customer experience | Omnichannel experience | Personalization | Hedonic motivation | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Motivation | Hedonischer Preisindex | Hedonic price index | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102233 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012305392