Personalization in the wireless world
Bruce D. Weinberg, Judy Cavalieri, Terry Madonia
| Year of publication: |
[2003]
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|---|---|
| Authors: | Weinberg, Bruce D. ; Cavalieri, Judy ; Madonia, Terry |
| Published in: |
The power of one : gaining business value from personalization technologies. - Victoria, B.C., Canada : Trafford, ISBN 1-4120-1121-3. - 2003, p. 58-81
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| Subject: | Personalisierung | Personalization | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011588665