The power of one : gaining business value from personalization technologies
Nirmal Pal and Arvind Rangaswamy
| Year of publication: |
[2003]
|
|---|---|
| Authors: | Pal, Nirmal ; Rangaswamy, Arvind |
| Publisher: |
Victoria, B.C., Canada : Trafford |
| Subject: | Personalisierung | Personalization | Online-Handel | Online retailing | Kundenintegration | Customer integration | Mass Customization | Mass customization | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Datenschutz | Data protection |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
11 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xii, 261 Seiten Illustrationen 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 11 Beiträge |
| ISBN: | 1-4120-1121-3 ; 978-1-4120-1121-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011557350