Personalization of e-commerce applications in SMEs: conclusions from an empirical study in Switzerland
Year of publication: |
2005
|
---|---|
Authors: | Schubert, Petra ; Leimstoll, Uwe |
Published in: |
Advanced topics in electronic commerce ; Vol. 1. - Hershey Pa. : Idea Group Publ., ISBN 1-59140-820-2. - 2005, p. 121-141
|
Subject: | Schweiz | Switzerland | KMU | SME | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
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