Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Gina A. Tran, Seth Ketron, Trang P. Tran and Robert Fabrize
| Year of publication: |
2024
|
|---|---|
| Authors: | Tran, Gina A. ; Ketron, Seth ; Tran, Trang ; Fabrize, Robert |
| Subject: | brand loyalty | Branded apps | personalization | TAM | value co-creation | Markenführung | Brand management | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Markenartikel | Brand | Betriebliche Wertschöpfung | Value creation | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2023.2269946 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553339