Personalized ad delivery when ads fatigue : an approximation algorithm
Zoe͏̈ Abrams and Erik Vee
| Year of publication: |
2007
|
|---|---|
| Authors: | Abrams, Zoë ; Vee, Erik |
| Published in: |
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings. - Berlin : Springer, ISBN 3-540-77104-2. - 2007, p. 535-540
|
| Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Individualismus | Individualism | Werbewirkung | Advertising effects | Matching | Heuristik | Heuristics | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003649706