Personalized ad in your Google Glass? : wearable technology, hands-off data collection, and new policy imperative
Year of publication: |
April (II) 2017
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Authors: | Park, Yong Jin ; Skoric, Marko |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 142.2017, 1, p. 71-82
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Subject: | Database-marketing surveillance | Wearable technology | Personalization | Privacy | Algorithm-based business model | New media policy | Datenerhebung | Data collection | Geschäftsmodell | Business model | Medienpolitik | Media policy | Kundendaten | Customer data |
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