Personalized hypermedia presentation techniques for improving online customer relationships
Alfred Kobsa ; Jürgen Koenemann ; Wolfgang Pohl
| Year of publication: |
1999
|
|---|---|
| Authors: | Kobsa, Alfred ; Koenemann, Jürgen ; Pohl, Wolfgang |
| Publisher: |
Sankt Augustin |
| Subject: | Mass Customization | Telemarketing | Hypermedia |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 61 S. : Ill., graph. Darst. |
|---|---|
| Series: | GMD-Report. - Sankt Augustin : GMD, ISSN 1435-2702, ZDB-ID 1479358-1. - Vol. 66 |
| Type of publication: | Book / Working Paper |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004586166