Personalized managerial response and negative inconsistent review helpfulness : the mediating effect of perceived response helpfulness
Year of publication: |
2023
|
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Authors: | Jin, Wangyan ; Chen, Yuangao ; Yang, Shuiqing ; Zhou, Shasha ; Jiang, Hui ; Wei, June |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-12
|
Subject: | Review helpfulness | Personalized managerial response | Review inconsistency | Moderating | Mediating | Führungskräfte | Managers | Persönlichkeitspsychologie | Personality psychology | Verantwortung | Responsibility | Corporate Social Responsibility | Corporate social responsibility | Arbeitsverhalten | Work behaviour | Konsumentenverhalten | Consumer behaviour |
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