Personalized vs non-personalized recommendations : how recommender systems, recommendation sources and recommendation platforms affect trial of YouTube videos among digital natives in Saudi Arabia
Louisa Ha, Mohammad Hatim Abuljadail, Claire Youngnyo Joa and Kisun Kim
| Year of publication: |
2022
|
|---|---|
| Authors: | Ha, Louisa ; Abuljadail, Mohammad Hatim ; Joa, Claire Youngnyo ; Kim, Kisun |
| Subject: | Advertisements and promotions to Muslims | Personalization | Recommendation | Recommended videos | Recommender systems | Saudi Arabia | The Muslim consumer | YouTube | Saudi-Arabien | Personalisierung | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Digitale Plattform | Digital platform | Social Web | Social web | Electronic Commerce | E-commerce | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-12-2020-0384 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536362