Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Emanuel de Bellis, Christian Hildebrand, Kenichi Ito, Andreas Herrmann, and Bernd Schmitt
| Year of publication: |
2019
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|---|---|
| Authors: | Bellis, Emanuel de ; Hildebrand, Christian ; Ito, Kenichi ; Herrmann, Andreas ; Schmitt, Bernd |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 6, p. 1050-1065
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| Subject: | choice architecture | cross-cultural marketing | field experiment | fluency | information processing | mass customization | personalization | user interface | Mass Customization | Mass customization | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Experiment | Informationsverhalten | Information behaviour | Personalisierung | Personalization | Benutzerschnittstelle | User interface |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243719867698 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177831