Perspective: integrated market-immersion approach to teaching new product development in technologically-oriented teams
| Year of publication: |
2002
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|---|---|
| Authors: | Silvester, Katherine J. ; Durgee, Jeffrey F. ; Mcdermott, Christopher M. ; Veryzer, Robert W. |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 19.2002, 1, p. 18-31
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