PERSPECTIVE: Trends and Drivers of Success in NPD Practices: Results of the 2003 PDMA Best Practices Study
| Year of publication: |
2009
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|---|---|
| Authors: | Barczak, Gloria ; Griffin, Abbie ; Kahn, Kennethb |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 26.2009, 1, p. 3-23
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