Perspectives in consumer behavior
Harold H. Kassarjian; Thomas S. Robertson
| Year of publication: |
1973 ; Revised
|
|---|---|
| Authors: | Kassarjian, Harold H. ; Robertson, Thomas S. |
| Publisher: |
Glenview, Ill. [u.a.] : Scott, Foresman and Co. |
| Subject: | Marktforschung | Verbraucher | Sozialstruktur | Vereinigte Staaten |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XIX, 604 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben 48 Beiträge versch. Verf. |
| ISBN: | 0-673-07836-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000056320