Perspectives in management, marketing and research
Year of publication: |
1971
|
---|---|
Authors: | Henry, Harry |
Publisher: |
London : Crosby Lockwood |
Subject: | Betriebsführung | Marktforschung | Absatz | Massenunterrichtung | Werbung | Management | Marketing | Market research | USA | United States |
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Empirical foundations of marketing : research findings in the behavioral and management sciences
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Modern marketing management : selected readings
Lawrence, Raymond John, (1971)
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Organizing and managing the marketing function
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