Persuasive and Informative Advertising: A Classroom Experiment
Year of publication: |
2009-06-11
|
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Authors: | Freeborn, Beth A. ; Hulbert, Jason P. |
Institutions: | Department of Economics, College of William & Mary |
Subject: | Classroom experiment | Advertising | Monopolist | Undergraduate Industrial Organization |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | Number 85 31 pages |
Classification: | A22 - Undergraduate ; C90 - Design of Experiments. General ; D21 - Firm Behavior ; L10 - Market Structure, Firm Strategy, and Market Performance. General |
Source: |
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