Persuasive effects in social media : the case of envy
Year of publication: |
2021
|
---|---|
Authors: | Singh, Camille ; Ang, Lawrence |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 1, p. 81-105
|
Subject: | brand attitude | brand user | envy | Facebook | purchase intent | social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Online-Marketing | Internet marketing | Markenimage | Brand image | Markenartikel | Brand | Neid | Envy |
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