Persuasive location-based messaging to increase store visits : an exploratory study of fashion shoppers
Selmar Meents, Tibert Verhagen, Jani Merikivi, Jesse Weltevreden
| Year of publication: |
2020
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|---|---|
| Authors: | Meents, Selmar ; Verhagen, Tibert ; Merikivi, Jani ; Weltevreden, Jesse |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 57.2020, p. 1-10
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| Subject: | Location-based messaging | Persuasion | Scarcity | Social proof | Store visit intention | Fashion retail | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Textilhandel | Textile distribution | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102174 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012305183