Pet influencer marketing appeal in hotel booking : exploring the power of message appeal and boundary conditions

Wei Wei, Lu Zhang, Tianyu Ying, Yanyan Zheng

Year of publication:	2025
Authors:	Wei, Wei ; Zhang, Lu ; Ying, Tianyu ; Zheng, Yanyan
Subject:	Attractiveness \| Hotel booking intention \| Message appeal \| Pet influencer \| Social media \| Hotellerie \| Hotel industry \| Social Web \| Social web \| Werbewirkung \| Advertising effects \| Konsumentenverhalten \| Consumer behaviour \| Marketingmanagement \| Marketing management \| Virales Marketing \| Viral marketing \| Influencer

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