Pharma marketing in India : opportunities, challenges and the way forward
Year of publication: |
2008
|
---|---|
Authors: | Bhangale, Vijay |
Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 8.2008, 3, p. 205-210
|
Subject: | Marketingmanagement | Marketing management | Pharmaindustrie | Pharmaceutical industry | Indien | India |
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