PIE : a holistic preference concept and measurement model
Hye-Jin Kim, Young-Hoon Park, Eric T. Bradlow, and Min Ding
| Year of publication: |
2014
|
|---|---|
| Authors: | Kim, Hye-jin ; Park, Young-hoon ; Bradlow, Eric T. ; Ding, Min |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 3, p. 335-351
|
| Subject: | preference measurement | conjoint analysis | incentive alignment | mechanism design | social influence | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Messung | Measurement | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010380954