Pioneer Advantage: Marketing Logic or Marketing Legend?
Year of publication: |
1993
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Authors: | Golder, Peter N. ; Tellis, Gerard J. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 30.1993, 2, p. 158-170
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