Pitching at the fuzzy front-end : authentically assessing new product development
Teegan Green and Jay Weerawardena
| Year of publication: |
2021
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|---|---|
| Authors: | Green, Teegan ; Weerawardena, Jay |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 1, p. 54-65
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| Subject: | authentic assessment | experiential learning | fuzzy front-end (FFE) | new product development (NPD) | pitch | social constructivism | Produktentwicklung | New product development | Fuzzy-Set-Theorie | Fuzzy sets | Innovationsmanagement | Innovation management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1839334921998538 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012668403