Pitfalls in Evaluating Market Orientation: An Exploration of Executives' Interpretations
Year of publication: |
2005
|
---|---|
Authors: | Mason, Katy ; Harris, Lloyd C. |
Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 1609841. - Vol. 38.2005, 4, p. 373-392
|
Saved in:
Saved in favorites
Similar items by person
-
Mason, Katy, (2018)
-
Managing technological uncertainty in science incubation: a prospective sensemaking perspective
Friesl, Martin, (2018)
-
Market-scanning and market-shaping : why are firms blindsided by market-shaping acts?
Diaz Ruiz, Carlos A., (2020)
- More ...