Place attachment in commercial settings : a gift economy perspective
Year of publication: |
2014
|
---|---|
Authors: | Debenedetti, Alain ; Oppewal, Harmen ; Arsel, Zeynep |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 5, p. 904-923
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Austauschtheorie | Social exchange theory | Frankreich | France |
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