Place familiarity and attachment : moderators of the relationship between readers' credibility assessment of a travel blog and review acceptance
Year of publication: |
May-September 2016
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Authors: | Tan, Wee-Kheng ; Chang, Yun-Ghang |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 33.2016, 4/6, p. 453-470
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Subject: | Travel blog | place familiarity | place attachment | credibility | review acceptance | Web 2.0-Technologien | Web 2.0 technologies | Urlaubsverhalten | Holiday behaviour | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Tourismusmarketing | Tourism marketing | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Virales Marketing | Viral marketing |
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